Mumzworld, a bilingual e-commerce site dedicated to mother, baby and child segment, said it plans to create a buzz with its exceptional customer-centric offering in the Middle East region.

With Internet penetration rates in Bahrain, UAE and Qatar reaching 88 per cent, 75 per cent and 51.8 per cent respectively and with women accounting  for $246 billion of the region’s wealth, the scope is enormous, said Mumzworld in its statement.

Currently stocking over 15,000 products spanning across the mother, child & baby segment, Mumzworld said its offering has already captured the interest of over 250 of leading brands including Lamaze, OshKosh B’Gosh, Phillips Avent, Disney and Lego.

Mona Ataya, CEO of Mumzworld said, 'Mothers today want convenience, want choice and want to feel empowered that they have all the information they need at their fingertips to make informed decisions for their families.'

'Mumzworld was created to address this need. For mothers, we want to provide a one-stop-shop that will allow them to access the widest range of mother baby and child products from the region and abroad,' Ataya stated.

'While for regional retailers we want to provide a highly effective platform to engage with a captive, targeted audience 24 hours a day, 7 days a week,' she added.

According to Ataya, the portal also brings shoppers niche brands and more established brands that do not have a presence in the region yet such as Kaiya Eve Pettiskirts and Lemon Loves Lime, with more brands signing-up to the site on a daily basis.

'Committed to making the impossible possible, Mumzworld puts customer service at the forefront of its business,' Ataya said.

'From speedy delivery times – between 1 - 3 days in the UAE, and 7 - 10 days regionally, to the broadest range of competitively priced products and the implementation of technology, the site has set its sights on becoming the gold standard for e-commerce industry in the region,' she added.-TradeArabia News Service