Festival Centre Dubai Festival City has dedicated an area for children and mothers which will comprise 14 new and exciting stores, eight of which have started trading.

The children’s area occupies a total floor space of 14,000 sq ft and boasts a mix of international and local brands including ‘Lovely Lace’, ‘Lovely Lace Baby’, ‘Bumble Bee’, ‘Angels’, ‘Marasil’, ‘Lapin House’, ‘Jacadi Paris’ and ‘Crocs’.

Philip Evans, director, group leasing at Al Futtaim Group Real Estate (AFGRE) said: “Millions of dirhams are spent each year in Dubai on kid’s and children’s necessaries. We looked at Festival Centre shoppers’ demands and decided to create a destination for mothers to shop freely for their kids with an opportunity to find everything they need in one place. Some of the existing stores in the mall have relocated into the new location to join some of the best local and international children’s brands which include some‘ firsts’ to come to UAE, creating one of the newest kids destinations in town”.

“Kids/ our younger shoppers at Festival Centre are always surprised and delighted with a fabulous calendar of events and we now enrich their experience by offering a section of the mall for their different needs of fashion, accessories, sweets and events so they can shop with ease and convenience whilst having fun,” said Bernice Boshoff, general manager Festival Centre Dubai Festival City (DFC).

‘Lovely Lace’ and ‘Lovely Lace Baby’ are two of the very popular names in Malaysia and firsts to come to UAE with more than 60 per cent of their customers being residents of Dubai and Abu Dhabi. Lovely Lace Baby presents gorgeous clothing collections for boys and girls while Lovely Lace is a showcase of Teddy Bears, Lace Ornaments, and wedding and fragrance gifts.

‘Bumble Bee’ offers a mix of primarily European brands catering to all parents needs from strollers and educative toys, toy car seats and bed toys in addition they host kids’ activities in- store to keep our little shoppers busy, whilst parents can peruse the collections.

‘Angels’ starts its new design look in Festival Centre with unique and beautiful collections of ready-to-wear clothing and accessories for boys and girls,from high-end French, Italian and American brands including Baby Dior, Kenzo Kids, Paul Smith Junior Ferrari and others.

‘Marasil’ is one of the biggest children’s fashion chains in Greece which offers clothing and accessory collections for children and babies with a great emphasis on the selection of the materials, appropriate for children’s sensitive skin.

‘Lapin House’ is a leading Greek fashion brand which offers kids clothes and accessories in addition to Prada shoes and items from other designers. It has evolved into one of the hottest fashion addresses in today’s industry, setting new trends in children fashion concepts.

‘Jacadi Paris’ provides Festival Centre with authentic and classic traditional French children's fashion. With a timeless reputation of strong commitment to quality, and exclusive designs, Jacadi collections reflect Elegance for children’s clothing, footwear and nursery items; it has been operating in Festival Centre since 2007 and has relocated to compliment the kid’s experience in this newly opened location.

‘Crocs’ is a brand for people who need shoes that conform to their feet. All Crocs shoes are uniquely designed and manufactured using the company's proprietary closed-cell resin, Croslite, a technology that gives each pair of shoes the soft, comfortable, lightweight, non-marking and odour-resistant qualities that Crocs wearers know and love. - TradeArabia News Service