Iconic, the new retail concept by the UAE's Landmark Group, recently added 4000 sq ft retail space for an exclusive kids-wear section, ‘Iconic Kidz’.

The section boasts a mix of fashion brands inspiring new trends and styles for kids in the age-group of 2-10 years. Inspired by the latest catwalk trends the collection offers a versatile mix of apparel complemented by accessories and shoes.

With the launch of Iconic Kidz, Iconic has ventured into creating its own line of clothing which goes by the name of Iconic Boys and Iconic Girls. The collection is created using simple yet comfortable fabrics, trendy colours and unique graphics which are not only exciting but contemporary and individualistic, a statement said.

The line-up for boys includes t-shirts, shorts, jeans, cargo pants, skaters and shirts, while girls can pick from t-shirts, shorts, jeans, tops, dresses, hoodies, jumpsuits and skirts.

Iconic offers a wardrobe solution which is unique from the various offerings in the market, it stated.

Iconic Kidz also houses a range of accessories in the form of interesting head gear, funky neck-pieces and wristbands, caps, hats and belt along with a wide range of casual and sporty shoes.

“We are extremely pleased to launch ‘Iconic Kidz’ and proud to present a whole new clothing solution to parents. The collection at Iconic Kidz is all about high quality fun clothing at affordable prices with bang on trend styles. The Kidz range also presents a great mix of international brands along with Iconic’s very own in-house brands Iconic Boys and Iconic Girls,” said Raza Beig, chief executive of Iconic.

With a lot of emphasis on building the collection the section also houses international brands like Maui Princess, Barbie, Hello Kitty, Batman, Pumpkin Patch, Sugar Pink, Hadleigh amongst others.-TradeArabia News Service