LG, a leader in flat panel displays, has launched its new LCD screen with TruMotion 240Hz technology, which eliminates the motion blur created by fast-moving images.

The new TruMotion 240Hz provides crystal clear, natural on-screen action by precisely controlling the scanning backlight, a new concept in LCD TVs.

A statement said that LG’s TVs and Formula One technology are focused on some similar values – speed and performance, even under the most demanding conditions. LG sees its partnership with Formula One as an opportunity to strengthen its relationship with consumers around the world.

“Both F1 and LG have a shared passion for technology and innovation that electrifies spectators around the world,” said Simon Kang, CEO and president of LG Home Entertainment Company. “This passion generates new ideas and pushes the boundaries of what technology can do. Ultimately, Formula One and LG together will deliver the very best entertainment experience through state-of-the-art technology.”

“LG is a leader in its field, it pioneers cutting edge technology, delivering innovation and excellence in a stylish package, which is what Formula 1 is about too”, said Bernie Ecclestone, chief executive officer (CEO) of the Formula One Group.

“Formula One is a sport watched on TV by hundreds of millions of fans worldwide. LG televisions work at the speed of the sport and together we are working to help make the broadcast better and to enhance the consumer experience in as many ways as we can.”

Thanks to its exciting partnership as Official Data Processor of Formula 1, LG will be recognized on official live broadcasts of Formula One events around world. – TradeArabia News Service