Majid Al Futtaim Group will be a key sponsor of this year’s Dubai Summer Surprises (DSS) - the 12th year in succession that the company has been involved with the event.

DSS, a major family event on the Dubai summer calendar, will be held across various Dubai malls during a nine-week period beginning June 11.

The Group’s flagship shopping destinations in Dubai - Mall of the Emirates and Deira City Centre – will be running various promotions and offers throughout the DSS season. The Majid Al Futtaim Group has worked closely with the internationally famous festival and provided solid support since the inception of the event.

Fareed AbdelRahman, vice-president – divisional asset management for Majid Al Futtaim Properties said DSS was a great tradition with a great atmosphere.

“There’s nowhere else in the region that has this kind of event,” he said. “It’s an extravaganza, mixed with a festival, mixed with lots of promotions and some amazing prizes being given away. Plus, of course, it’s a shopper’s paradise. It’s everything you could want in one place and we at Majid Al Futtaim Group are once again delighted to be a key sponsor.”

Laila Suhail, CEO, Dubai Shopping Festival, said: “Through their continuous support for various Government of Dubai initiatives, Majid Al Futtaim Group has always been, and continues to be, one of the main entities that has contributed significantly to the development and prosperity of the city of Dubai over the past years.

“Their relentless commitment towards DSS since its inception right up to today’s challenging financial climate is a clear indication of their wise vision of the future of Dubai, and an unshakable vote of trust in Dubai Summer Surprises and its role to promote Dubai as a summer destination.” – TradeArabia News Service