Reebok launches new football boot
Dubai, May 18, 2009
Reebok has launched its ‘Valde’ football boot, which uses Reebok’s power unit technology for increased shot power.
Said to be Reebok’s most powerful boot to date, the Valde is designed to counter the natural deformation of the boot and foot that occurs when striking the ball that ultimately leads to a loss of kicking power.
By applying Reebok’s strategic power unit technology to the outsole and upper of the boot, rigidity is enhanced therefore reducing power loss when striking the ball. This enables one to strike the ball cleaner and harder, so every kick counts.
The Valde includes a soft kangaroo leather upper and asymmetrical lacing for a comfortable fit and superior boot to ball contact. Medial rubber grip zone towards the front of the boot enhances ball control and shot swerve, helping one curl shots around anything that stands in one’s way.
Real Madrid and Spanish number 1 Iker Casillas said: “The Valde is an awesome boot, allowing me to distribute the ball to my teammates with more power, pace and accuracy. I just try not to aim the ball at my opponents as it can cause some damage!”
“The Valde has been designed to up the pace and power of the modern game,” said Richard Wright, Reebok head of global football. “Developed in conjunction with Reebok’s stable of world class players this is the most powerful boot we’ve ever made so we’re urging players to play responsibly when wearing them!”
The Valde is available in both removable stud and molded stud versions in black, attack red, athletic yellow and white, black and cycle blue at select retailers worldwide.
RBK Middle East is the sole distributor for the Reebok brand in the GCC. Headquartered in UAE, RBK ME has distribution and sales offices in all the six GCC countries. – TradeArabia News Service