Beauty Vision, the first-of-its-kind international trade fair for cosmetics, hair, packaging, pharmaceuticals, wellbeing & spas, will be held in Abu Dhabi next month.

The exhibition will involve some top names from the UAE cosmetics and beauty market including Etoile Trading, Nazih Trading, Joz Trading Company, Gita Cosmetics and Japan Emirates Trading, among others.

To be held at Abu Dhabi National Exhibition Centre (Adnec) between February 3 and 5, the event has  confirmed participation of companies from Italy, Germany, Singapore, Netherlands, Belgium, Taiwan, Lebanon, Switzerland, India and the UAE.

“With the annual sales in the sector in excess of $2 billion, Beauty Vision will provide the right platform to serve the dynamic and burgeoning cosmetics market in the Middle East,” stated Justin Boutros, managing director of Channels Exhibitions, the organiser of the event.

“Beauty Vision will also demonstrate the latest designs in the hair & beauty regime and creating a vibrant spa environment. The exhibition will bring together experts who will shed light on various facets of the sector,” he added.

According to official statistics, sales of cosmetics and perfumes across Middle East touched $2.1 billion last year with unparalleled growth trends, he explained.

'The consumption of cosmetics and perfumes in this region ranks among the highest per capita worldwide and the average purchase-estimates of beauty products in the region touch $350 per head. Beauty sector in the Middle East is growing at 12 per cent every year and is set to be worth over $10 billion per annum industry soon.'

The exhibition will showcase different concepts – Vision Pharma, Vision Retail, Vision Raw, Vision Hair and Vision Wellbeing. A unique Beauty Vision experience – Vision Match, Vision Concierge and Vision Lounge – will also be offered to exhibitors.-TradeArabia News Service