Amouage, one of the leading luxury fragrance houses in the world, has opened a new flagship store in Sabco Centre which has been designed to reflect a form of modern Omani chic.

Designed in continuation with the evolution of the brand itself, the store is a contemporary rendition of an Omani-style house, inspired by Arabic interiors and architecture. 

The store opens to a double height, tower-like, entrance vestibule with a beautiful antique Arabic lantern suspended from the domed ceiling and a mosaic feature arch with tiles made from Italian Murano glass covering real 18 carat gold leaf.

Each room is designed to lead one onwards to the next experience and to cover the entire Amouage product portfolio, with a private VIP room in which to entertain auspicious clients and to create special attar blends. In the future, Amouage also hopes to introduce a bespoke perfume service for their most discerning clientele.

The shop has been designed and built to cater for the House’s present and future needs and has considerable space for the new launches planned and the new product categories to be developed in the coming years.

“The effect we wanted to create is not that of a completely new space but one that has been added to over time,” said Amouage creative director Christopher Chong.

“This is how we view our customer, an international traveller, with an eclectic taste, who has picked up antiques and items of furniture while travelling around the world and has built a home reflecting an international approach to design, but housed within an Omani-inspired space.”
 
The boutique boasts of the finest polished plaster walls with Arabesque arches and a modern take on Omani-inspired beamed ceilings. The Amouage signature branding design has been especially carved on the double height doors in the entrance and on cupboards and the VIP room doors inside the shop.

The displays are placed on antique Art Deco furniture from the 1920s especially imported from London. Special attention is given to quality and detail to provide a retail space that is a commercial proposition but which reflects the luxuriousness and international approach of the brand today.

“We are delighted and proud to welcome our customers to the wonderful new home of Amouage in Sabco Centre and to provide a special shopping experience that is tantamount to experiencing the brand itself,” said Amouage CEO David Crickmore. – TradeArabia News Service