BMW Group Middle East has appointed Dr Hamid Haqparwar, currently director Sales and Marketing as managing director with effect from October 1.

Before joining BMW Group Middle East Dr Haqparwar was employed as the director Sales and director Sales Channel Development for BMW India. The Middle East is nothing new to him since he already was a sales area manager and the head of Product Management in the region from 2008 to 2012.

In his new role as managing director he will be responsible for driving the BMW Group business and sales forward across 13 markets in the region.  

Dr Haqparwar completed his PhD from the University of St Gallen, Switzerland, holds an MBA degree from Western Carolina University in USA and graduated in Business Administration from the University of Mannheim, Germany.

He replaces Johannes Seibert who left BMW AG on July 31.

Hendrik von Kuenheim, senior vice president Region Africa, Russia, Importer Markets Eastern Europe and Middle East said: “We are delighted to welcome Dr Hamid Haqparwar in his new role as managing director of BMW Group Middle East. We have every confidence that his in depth knowledge of brand, product and dealer development as well as his sales and marketing expertise will help to further strengthen the BMW and MINI brand in the region.”

“With his long-standing experience and dedication to the market we are convinced that he will provide valuable guidance and contribution to the continued business success of BMW Group in the region. I would also like to take this opportunity to thank Johannes Seibert for the many years of personal commitment at BMW Group Middle East. Under his leadership we have seen record sales in a very challenging environment,” he added. – TradeArabia News Service