Hyundai has revealed that Kona, a premium subcompact SUV, will officially arrive in Middle East and Africa (MEA) markets from early August, with the company expecting the model to attract strong sales among younger and more style-conscious customers.

First launched in Europe during 2017, the Kona is envisioned as the perfect companion for an active urban lifestyle, said a statement from the company.

The model features a sleek, sharp design, and the bold front shares Hyundai’s new family identity with its signature Cascading Grille. Similar in size to the Creta, it will be a confident new offering alongside Hyundai’s more family-oriented SUVs, it said.

The car, named after the Kona district in Hawaii, offers four-wheel drive, 7-speed DCT transmission, and Hyundai’s latest powertrains, it added.

Mike Song, Hyundai’s head of operations – MEA, said: “The new model is already a big hit in international markets and we are very excited to be bringing it to showrooms in our region.”

“The vehicle brings a completely new character to our very successful SUV line-up; fun, fashionable, and fully loaded with clever tech features. It presents a very dynamic image, making a direct appeal to younger drivers and to female customers,” he added.

Besides its progressive design, the Kona offers a selection of the latest technology, making premium features more accessible for a convenient and safe driving experience. One new feature is a head-up display which projects key driving information directly into the driver’s line of sight.

The eight-inch projected image has a class-leading luminance of 10,000 candela per-sq-m, which guarantees daytime visibility and supports safe driving.

The Kona will have its MEA launch in Jeddah, Saudi Arabia, in the first half of August, it stated. – TradeArabia News Service