Ford wins big at Middle East Car of the Year Awards
DUBAI, April 2, 2017
Ford came up winner in three different segments at the Middle East Car of the Year (Mecoty) awards ceremony, held in Abu Dhabi, UAE over the weekend.
An extensive panel of judges, comprising 15 expert automotive journalists from nine GCC and Levant countries, awarded Ford’s new Edge the “Compact SUV” title for 2017 with Ford Ranger claiming the “Best Midsize Truck” award. To round off a stellar day, the inimitable compact Ford Figo took the crown for “Best Hatchback”.
Edge has proved to be exceptionally popular in the Middle East since its launch, having already topped the judges’ wish list in its segment for Lebanon’s Automobile Car of the Year, Oman’s Automan Car of the Year, EVO Middle East’s Car of the Year, and earlier this month, wheels magazine’s “Crossover of the Year” award, making it the region’s most-nominated and recognised CUV.
The Ranger pickup truck delivers rugged design and superior comfort. When you consider how customers use their vehicles, it’s important that a Ranger not only looks tough, but functions as a dependable tool and offers the comfort and convenience drivers need. The award-winning truck’s impressive performance, capability, payload and towing capacity are made possible thanks to the latest generation of powerful, more refined and fuel-efficient DuratorqTDCi diesel engines, as well as the proven Duratec petrol unit.
Ford’s Figo benefitted from a bumper 2016 in Saudi Arabia, seeing a tremendous five-fold boost in its sales, proving that bigger isn’t always necessarily better. Buoyed by exceptional demand in the region, and new levels of sophistication, smart technology and safety in a hatchback, Figo was a shoe-in for the Mecoty trophy.
“At Ford, we strive to build vehicles that offer a blend of all-round performance and everyday usability,” said Thierry Sabbagh, managing director, Ford Middle East. “Seeing that the region’s industry experts at Mecoty, have named three different Ford models as best-in-class in 2017 is testament to the great vehicles we are producing year-on-year.” – TradeArabia News Service