Lexus has invited designers from all over the world to share their innovative projects for the Lexus Design Award 2016, with just one month remaining before the submission of entires closes on October 18.

 

Launched in 2013 to foster the growth of ideas that can contribute to society, this international design competition aims to support up-and-coming designers with international recognition, monetary support and guidance from design experts, said a statement.

 

The theme for the award is 'Anticipation,' it said. 

 

At Lexus, we strive to develop products and services by anticipating the needs of people and society. This year's applicants have been encouraged to submit innovative designs and unique interpretations that are true to the essence of the theme.

 

The award will provide an opportunity for twelve finalists, who will be announced in early next year, and their work to receive an introduction to the design community and beyond at Milan Design Week 2016. 

 

In addition, four of the finalists will develop prototypes of their designs while receiving support from globally recognized design mentors. 

 

The maximum production budget allotted to the development of each prototype will be increased to three million yen ($24,000).

 

The finalists will present their designs in the Lexus booth, after which the Grand Prix winner will be selected from among the four prototypes through final review by the judges.

 

Takayuki Yoshitsugu, chief representative, Middle East and North Africa Representative Office, Toyota Motor Corporation, said: “Through the Lexus design award, we look forward to supporting the next generation of designers and inspiring them. Moreover, the finalists will greatly benefit from the experience of being mentored by acclaimed designers. 

 

"They will also be able to exhibit their design prototypes at one of the design calendar's most important events. We look forward to the 2016 edition and experiencing new ideas from gifted designers all around the world. We would also like to acknowledge the support from our customers who have appreciated the novelty and fresh ideas that have emerged as a result of this award.”

 

Ebrahim K Kanoo, the sole distributor of Toyota and Lexus in Bahrain, has announced the award to all design enthusiasts in the kingdom. - TradeArabia News Service