Infiniti Middle East along with Al Ghassan Motors, its authorised dealer in Saudi Arabia, recently organised an exclusive Infiniti themed event for its customer in Riyadh, which included a ground-breaking performance of light painting done with cars – ‘Inspired Light by Infiniti’.

The event was held at the Al Reem track, one of the region’s fastest growing premium automotive brand engaged with its fans in Saudi Arabia through a day of activities that included track driving, off-roading and a wildlife safari, said a statement.

The Al Reem track activity concludes the nation-wide campaign, ‘It’s Time for Infiniti’, which utilised Infiniti vehicles to engage with Saudi nationals beginning with Jeddah in 2014 and more recently, in Riyadh and Al Khobar, it added.

Spanning the last five weeks, Infiniti’s Facebook, Instagram and Twitter platforms highlighted the video diaries of five families spread who hosted Infiniti vehicles and toured their favourite locations around the city. Details of the location and experience were documented via the hashtag #ItsTimeForInfiniti

The day’s activity concluded with a gala dinner where the world’s leading light painter, Patrick Rochon and his team put on an exceptional display of ‘Inspired Light by Infiniti’.  

Juergen Schmitz, managing director of Infiniti Middle East, said: “We saw this as the perfect opportunity to engage with our fans here in the country.”

“As a premium automotive manufacturer, it’s a top priority to provide our customers with a relevant offering, so we too feel that it is also equally important for us to afford our fans a chance to really live and revel in the Infiniti spirit,” he added.

Sheikh Ghassan A H Al Sulaiman, president of Al Ghassan Motors, said: “As Infiniti’s strategic partner in the region, we are committed to giving our customers the best Infiniti has to offer. Through our facilities in Jeddah, Riyadh and Al Khobar, we are able to offer the entire Infiniti range to our customers.”

“Additionally, initiatives like the Al Reem track activity provide us with the perfect opportunity to interact with our customers here in Saudi Arabia and really immerse them in the brand. We remain committed to engaging with our customers to ensure that we provide them with a real feeling of what the premium Infiniti Al Ghassan experience is all about,” he said.

Light painting, a genre of art that requires only darkness and light to create any number of shapes, illustrations, patterns, moods and themes were brought to life using cars. Three iconic QX70 vehicles were transformed into moving light painting brushes to create giant colourful images, making it a perfect tool for illustrating Infiniti’s passion for performance, design, pushing boundaries and of course, originality, it further stated.

“This unique event also celebrated our expansion into Saudi Arabia with the launch of two new facilities in Riyadh and Al Khobar earlier this year. We are clear with our commitment to the people of Saudi Arabian and through our strategic partner Al Ghassan Motors, we are confident that we will deliver on Infiniti’s promise of a premium motoring experience,” Schmitz concluded. – TradeArabia News Service