Chrysler Group Middle East will showcase innovative designs and new technologies as well as hold three Middle East premieres at an upcoming automobile show in Dubai.

The 11th Dubai International Motor Show will run from November 10 to 14 at Dubai International Convention and Exhibition Centre.

The vehicles encompass all Chrysler Group brands - Chrysler, Jeep, Dodge and Ram.

“Over the past year, Chrysler Group Middle East has enjoyed tremendous growth, with sales consistently showing a significant increase since 2008”, said Jack Rodencal, managing director, Chrysler Group Middle East.

“The Middle East has always played an important role globally, making a major contribution to Chrysler Group’s worldwide sales and we expect this to continue.”

Making their Middle East premieres at the show are the all-new 6.4-litre HEMI powered 2012 Jeep Grand Cherokee SRT8 - the fastest Jeep ever built; the 2012 6.4-litre HEMI Dodge Challenger SRT8 and the highly acclaimed all-new Chrysler 300C.

These vehicles take centre stage on the Chrysler Group Middle East stand and demonstrate the advances made by the company in design and engineering through the use of modern technologies.

“To stand still is to go backward - we have showed that our new strategy of launching new vehicles, expanding into new markets like Iraq and providing advanced technology in our products really reap rewards and today we are looking to the future with renewed optimism,” said Rodencal.

“It also makes good business sense, inspiring top-lines sales that will contribute to our continued success."

“Although it is thought that most decisions in purchasing a new vehicle is based on research and some logical reasoning, I feel one of the most important factors is the emotional response to the design that plays a most important role,” said Klaus Busse, Head of Interior Design, Chrysler Group, who will be visiting the show.

“Exterior design captivates but the interior keeps you motivated to enjoy your vehicle by providing the necessary ambience to enjoy the joys of motoring,” he added. – TradeArabia News Service