Shift Leasing and Car Rental, one of the fastest growing companies under the AW Rostamani group, has unveiled a new brand identity to coincide with the company’s third anniversary celebrations.

Shift Leasing operates in the UAE’s highly competitive car leasing and rental business where it has achieved year on year growth since being established in 2009, said a statement.

'The new identity is intended to convey a sense of momentum, high energy and a clear focus on the road ahead. The angled and curved font execution ensures a strong visual impact as well as suggesting a service oriented, nimble and professional organisation. The colour palette clearly signifies to consumers that Shift Leasing and Car Rental is part of the AW Rostamani Group,' it said.

The new identity was unveiled by Ashish Nanda, general manager, Shift Leasing and Car Rental and Felix Welch, director, sales and marketing, AW Rostamani, in the presence of top management and the entire Shift Leasing team at AW Rostamani Group’s corporate headquarters in Deira, Dubai.

Over the past three years, Shift Leasing and Car Rental has grown from a single vehicle operator to a fleet size that now approaches almost 2,800 vehicles under management. The company has more than 450 corporate customers with a team of 70 professional staff.

“We strongly believe this new look and feel will immediately give us greater recognition in the marketplace and an added zip and cutting edge to realise our goals as we fast track Shift Leasing into a dynamic and promising future,” remarked Nanda. “To use an automotive analogy we are shifting into top gear to stay on track of market requirements” he concluded. - TradeArabia News Service