The world’s largest Ferrari store, a luxury retail outlet, opened today (October 28) in Dubai, offering more than 1,000 sq m of single-storey floor space.

Located in the Dubai Festival City Centre, the new Ferrari store was developed entirely by the Studio Iosa Ghini. Each area of the store has thus been carefully designed as a special, once-off space.

The Dubai Store will stock a wide selection from the entire range of Prancing Horse products for enthusiasts and fans of the GT cars and Formula 1 tifosi (an Italian word to describe a group of supporters or fans) alike.

In addition to the display areas, there will also be a lounge, meeting rooms, video projection room and a photo gallery with a specially designed lighting system that can host photographic exhibitions.

There will also be a fan interaction area, in which tifosi can test their skills on virtual versions of several different F1 circuits.

Ferrari drivers, Kimi Raikkonen and Giancarlo Fisichella, who hosted the ribbon-cutting ceremony, also performed the now-traditional signing of the store counter.

A Ferrari California was showcased in the front windows, as well as a selection of both new and classic cars right outside the new store.

Dubai is the 29th Ferrari store and joins others in prestige locations such as Rome and Milan, London, Barcelona, San Francisco, Miami, Macao and the Abu Dhabi store, which opened in 2007.

The Ferrari store development programme includes plans for the next openings in Jeddah and Bahrain, and bringing the number of retail locations to 50 over the next two years in
Europe, America and the Middle and Far East, said a statement. – TradeArabia News Service