BMW Group Middle East said sales staff from the region's 12 BMW importers have been trained on all aspects of the BMW 7 Series range scheduled to arrive in the market in November.

It said sales teams now have a comprehensive understanding of the new design and technology features of the fifth generation model to help BMW maintain its position at the forefront of innovation.

The new 7 Series model will enter the Middle East market with two brand new engine variants – the in-line six cylinder 740Li and V8 750Li – both with twin-turbo technology and direct fuel injection.

The 750Li, the flagship in the 7 Series range, has the most fuel efficient engine in its class and produces 407bhp and accelerates from 100km/h in 5.2 seconds.

The new 7 Series is the latest product to benefit from BMW's robust EfficientDynamics strategy that encompasses many technology innovations to offer outstanding performance and a reduction of fuel consumption and CO2 emissions.

'With the Middle East now being the world’s fourth biggest market for BMW 7 Series sales, we are working closely with our importers to ensure we are well prepared for this imminent launch.

The current generation BMW 7 Series model was launched in 2001, and went on to be the company's best-ever selling 7 Series model - we are confident that the new model will surpass this benchmark,' said Phil Horton, managing director, BMW Group Middle East. - TradeArabia News Service