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Rixos-DOFA to promote youth development

Rixos Hotels Gulf-DOFA partner to build sporting excellence

DUBAI, May 23, 2024

Rixos Hotels Gulf has announced its groundbreaking partnership with DOFA, the Dubai Open for Football Academies – a collaboration the hotel said signifies its commitment to fostering youth development and promoting sports excellence in the region.

The lifestyle brand, which boasts a series of hotels and resorts across the UAE and globally, and prides itself on its community involvement, is now marking its entry into the realm of sports partnerships.

DOFA, the official youth league for academies in Dubai, is backed by the Dubai Sports Council and the UAE Football Association, making it the largest youth football event in the United Arab Emirates.

It is renowned for organising over 32,000 matches down through the years, involving more than 25,000 players, 1,500 teams, and 250 clubs.

The organisation said it has chosen Rixos Hotels as its exclusive hotel partner, in recognition of the brand’s alignment with its mission of enhancing community development through sports.

As the first-ever hotel chain to partner with DOFA, Rixos Hotels is set to play a pivotal role in supporting the region’s biggest youth football championship. To demonstrate their commitment to this partnership, referees in all DOFA leagues will wear jerseys that will sport the Rixos logo.

Through this partnership, Rixos Hotels will provide player-of-the-match MVP awards during award ceremonies held at Rixos Hotels throughout the country along with extending exclusive 20% discounts off room rates across all UAE Rixos Hotels to DOFA members.

They will also be actively contributing to the growth of the Talents Club initiative, aimed at discovering and rewarding young talented players and they have given a series of room vouchers to DOFA, which will be used as giveaways or raffle prizes throughout the year.

“Our partnership with DOFA underscores Rixos Hotels’ efforts to promote sports and nurture talent within the community,” said Cenk Ünverdi, Managing Director of Rixos Hotels Gulf Region.

“We are thrilled to support DOFA’s vision of empowering young athletes and look forward to collaborating with the organisation throughout the year.”

Rixos Hotels Gulf is known for encouraging community engagement, with the Rixy Kids Club and Exclusive Sports Club two staples of its unique offering.

This new partnership will further enrich the hotel chain’s offerings and solidify its position as a premier destination for families and sports enthusiasts, the hotel said. – TradeArabia News Service

 




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