Le Beck International, one of the region’s leading specialist security and risk management consultancies, has launched a new security mobile application to provide real-time information and analysis of the most current security events across the Mena.

Deemed to be an industry first, the Menalert application, a trademark of Le Beck, is an informative tool designed with a specific focus on this region, to promote safety awareness and preparedness among individuals and businesses.

Menalert provides users with timely, credible and relevant alerts, reports and analysis on the most significant security, political, economic, and environmental events unfolding in the region. All content is compiled by Le Beck’s expert analysts who are located in key regional and global touch points, enabling for extensive coverage with detailed context and forecast. The app enables users to delve into pressing issues and gain an in-depth understanding of the wider impact that such events can have on one’s immediate environment, business and society.

According to Le Beck’s CEO Anthony Tesar: “We live in a time of information overload where we are constantly bombarded with news from a variety of sources. The Menalert app has been developed to cut through the clutter and provide users with the most relevant and credible content. It hones in on the core issues and gives an unbiased, holistic overview of both the macro and micro-impacts of these security-related events. Our offering is also unique in that it focuses on Mena, which as a region is prone to volatility and fast-changing dynamics.”

The app is also distinct in that it gives access to periodic studies compiled by Le Beck’s analysts who examine in detail the most pressing issues affecting the world today. Menalert is available to both individual and corporate subscribers at competitive rates, and can be viewed on all iPhones and Android devices.

“The Menalert app is an extension of our service offering and will boost the security consultancy aspect of our business. Until recently we were sending daily security briefs to an expanding database of contacts and noticed that demand for this service was growing. We therefore decided to improve this platform, enhance it, and open it up for mass subscription – we wanted to create a highly informative tool for this region that can be useful to anyone from corporate executives and security managers to journalists, academics and students," further commented Tesar.

“We plan to expand this service in time and roll it out across other regions in the form of Asialert and Africalert”, concluded Tesar.

In addition to the detailed reports and analysis, the app supports customised settings based on the user’s country and report preference as well as interactive mapping which means that users can zoom in on precise locations with the touch of a button. - TradeArabia News Service