AlAbraaj Restaurants Group, a Bahraini-based organization that has created and launched unique food concepts since 1987, has announced the launch of YaSalam! Restaurant in Jumeirah Lake Towers, Cluster F.

YaSalam! is committed to be "Fresh To Impress". The concept offers the traditional Arabian fast food, hand-prepared daily from fresh and natural ingredients, promising a flavour packed treat for all. YaSalam is an Arabic word that expresses satisfaction, and the fast-casual restaurant promises to offer a variety that "wows" all tastes. The menu boasts a selection of shawarma, doner wraps and platters, as well as a unique selection of salads and sides.

Classic shawarma is at the forefront of what YaSalam offers, however, extensive effort has gone into making the standard beef or chicken shawarma exclusively YaSalam.. The flatbread used is made of both white and whole meal flour, and the chicken shawarma is made from 100 per cent chicken breast. The doner at YaSalam is wrapped and perfectly toasted like a shawarma; fusing the best of both worlds.

At the core of YaSalam's kitchen is individuality. A slow-cooked pulled lamb shawarma is sure to be a taste experience, a healthy "Superfood" shawarma is filled with all the goodness of chicken breast, avocado, beetroot, kale, quinoa and balsamic vinaigrette perfectly bundled in a brown multigrain flatbread. And last but not least is a Bahrain staple street shawarma: The juicy "Malghoom", which literally means an explosion; filled with a spicy mix of chicken, beef, fresh tomato & onion, crisp lettuce, pickles, tahini, garlic sauce and Sriracha hot sauce... YASALAM!!

For the adventurous, customisation is key, and YaSalam doesn't disappoint; a convenient checklist menu is available for anyone looking to "tick" their own creation. An extensive selection of flatbreads, fillings and dressings will surely satisfy any craving; dreaming of a wrap filled with fork-tender roast lamb mixed with aromatic doner, crispy onions, sautéed mushrooms, spicy jalapeño, hommos, feta cheese, sundried tomato and a tangy garlic-herb yogurt?? You've got it at YASALAM.

“Dubai is a fantastic city, and we are proud to be part of the growing fast-casual restaurant market" said Hamad Rashed Isa, director of AlAbraaj Restaurants Group, owner and operator in Bahrain of AlAbraaj Restaurants, AlBindaira Cafes, NuAsia Restaurants, Lumee Street Cafe and TCBY Frozen Yogurt. He added: “Dubai's restaurant scene is very diverse and exciting, and we're hoping to expand our concepts in the UAE in the near future.” - TradeArabia News Service