The Sharjah Investment and Development Authority (Shurooq) has launched the Eid Clothing Campaign at its four leisure destinations in the emirate in collaboration with the Sharjah Social Empowerment Foundation (Tamkeen), as part of its participation in Zayed Humanitarian Work Day.

The campaign, under the theme ‘Together we put a Smile on their Faces,’ will continue until the Ramadan 19 (July 6), said a statement.

It aims to bring joy to the hearts of orphans and share the happiness of Eid Al Fitr with them by providing Eid clothes to them, it said.

Starting from the first day of Ramadan, Shurooq will make Dh200 ($54) donation coupons available at restaurants and customer service desks in Al Qasba, Al Montazah, Al Majaz Waterfront and the Heart of Sharjah.

Shurooq’s employees and visitors of these destinations may buy coupons directly from the four destinations. Proceeds will go to the Eid Clothing campaign managed by Tamkeen.

Marwan bin Jassim Al Sarkal, chief executive of Shurooq, said: “In addition to its role as an investment and development authority, Shurooq is a main partner in social and humanitarian initiatives that aim to help less fortunate members of society.

“We are launching this campaign in many of our leisure destinations during Ramadan to enable our employees and all members of Sharjah society, including residents and visitors, to help orphans and aid needy families within the spirit of solidarity, which is highlighted during Ramadan.”

Mona bin Hadda Al Suwaidi, director of Tamkeen, highly appreciates Shurooq’s initiative in launching the Eid Clothing campaign in correlation with Zayed Humanitarian Work Day.

She stressed that this initiative will help support orphans, help to take care of them and improve their chances of finding better living conditions.

The Eid Clothing coupons will enable orphans who are members of the foundation to buy the clothes they select for Eid Al Fitr, which will keep their right to choose and increase their happiness,” she added.

As part of the campaign and in relation to Zayed Humanitarian Work Day, Shurooq will organise an Iftar gathering for orphans on the 19th day of Ramadan and will provide them with free coupons, which enable them to enjoy a variety of services during Eid at Al Qasba, Al Montazah and Al Majaz Waterfront. - TradeArabia News Service