Jotun Paints, one of the world’s leading producers and distributors of paints and powder coatings, has launched a new colour palette customised to suit Middle East homes.

The new palette Colour Trends Volume 3 was created by Jotun Colour Ambassadors, a group of design professionals from the Mena region.

“Colour Trends Volume III, with the theme Be Home, aims to inspire the consumers to appreciate more what they have and how easy and practical it is to give a new look to their home,” said Maricor L Cruz, regional designer - Mena, Jotun Paints.

“They will experience the joy of being rejuvenated and refreshed, which is exactly what Be Home theme is all about.”

Be Home covers these three new trends —Beauty, Arabian and Cruising.

The Beauty trend has a soft, very feminine palette with its colours ranging from deep purple ‘Jamila’, warm shades of ‘Flamingo’, ‘Morjan’, ‘Tabeeia’ to soft colours such as ‘Khajal’, ‘Nouma’, ‘Cotton ball’, and Aneeqa’.

The Arabian trend focuses on the things and colours that are unique in this region – dunes, honey, potteries, offering a palette of reflection of these inspiration – ‘Aasal’, ‘Qarmedi’, ‘Ramli’, ‘Ghoroub’, ‘Mohair’, ‘Naft’, ‘Kuthban’, ‘Lolo’.

The Cruising trend highlights the soothing effect of the blues and whites of the new palette – ‘Amwaj’, ‘Shiraa’, ‘Safaa’, ‘Tohlob’, ‘Asdaf’, ‘Moheet’, ‘Bahr’, ‘Maa’.

The third volume of Jotun Colour Trends is the outcome of the recent Colour Trends workshop. Jotun Colour Ambassadors identified and developed the new range of colors based on key factors like design trends in interior, architecture, home accessories, fashion,  current events, culture and tradition in this region.

The group collaborated and came up with the trend forecasts for 2012-2013, which includes the Be Home trends.

“Our region is beautiful and very unique compared to the rest of the world. These in return reflects different moods and colour palettes we have. We cannot just adapt colours that are coming from Europe for example, because it doesn’t reflect who and what we are. We needed to create a palette that suits us”, added Cruz.

Per Olav Ramstad, regional marketing director, Jotun Paints, said: “We are very proud to offer Jotun Colour trends volume 3, 2012. Our colour trends palette has been created and customized by a group of design professionals, Jotun Colour Ambassadors.”

“This brings a very high credibility to our colour trends palette. We highly recommend and guarantee that our consumers will achieve and enjoy a refreshing yet trendy home through this year’s latest colours. This is our commitment to our consumers as the No. 1 in colours,” he concluded. – TradeArabia News Service