Sita, the IT company dedicated to the air transport industry, has won top honour from business research and consulting firm Frost & Sullivan for its commitment to customer value enhancement in border control.

The Frost & Sullivan said its 'Global Customer Value Enhancement Award' is presented annually to the company that demonstrates excellence in implementing strategies that create value for its customers beyond simply good customer service, leading to improved customer retention and customer base expansion.

Over the past 15 years, Sita has become the world leader in border management solutions.

It had successfully provided the infrastructure, along with the passenger and border security technology, for the world’s major sporting events including the Olympic Games held in Los Angeles, Athens, Sydney and Beijing, said a statement from Sita.
 
Its border management technology also played a pivotal role in ensuring the security of the 2010 Fifa World Cup in South Africa.

Sita provides iBorders, a range of border management solutions, that enhances security through improved detection and risk analysis while, at the same time, facilitating rapid border-crossing of low-risk travellers.

Dominik Kimla, Frost & Sullivan Industry analyst, said: “Sita has excelled in providing high value-added services, integrated products and solutions and in driving innovation and product development through customer collaboration.'

“A rare mix of skills and knowledge – sophisticated IT design, delivery and integration skills, air transport industry expertise – and an intimate understanding of the security and policy challenges which governments around the world face underpin Sita’s success,” he added.

Commenting on the win, Dan Ebbinghaus, Sita VP, Government and Security Solutions, said: “This award recognizes the fact that for more than 15 years SITA has focused on delivering the most sophisticated and advanced border management solutions.'

“Over the years Sita has developed systems that allow risk analysis on biographic data including passport and passenger information. Now we are moving to systems that converge this biographic data with biometrics to allow more complex analysis and verification ensuring even tighter security at the world’s borders,” he added.

Hani El-Assaad, the regional VP (Mena) said: 'Sita understands the challenges of governments to consolidate security and safety in this region while delivering a smooth and efficient journey for passengers.'

'We support the efforts of the GCC governments to ensure the region is a secure hub for international business, investments, travel and tourism through the use of state-of-the-art IT solutions to control borders,' he added.

iBorders solutions are now used in Australia, Bahrain, Canada, India, Indonesia, Japan, Korea, Spain, South Africa, the United Kingdom, US, New Zealand and many other countries.

More than more than 200 airlines use Sita to submit millions of messages every week to governments around the world to meet a variety of legal requirements related to border security.-TradeArabia News Service