The latest veterinary products, services and technologies will go on show at an upcoming trade fair in Dubai as exhibitors seek to capitalise on the animal health agenda and growth potential of the veterinary market in the Middle East.

Veterinary Middle East (VETme) 2011, the Middle East's premier veterinary trade exhibition and conference, will be held at the Dubai International Exhibition Centre from March 29 to 31.

The event will also host the third Veterinary Middle East Conference, a three-day meeting of international experts, local leaders and stakeholders in the veterinary market.

"Providing a tailor-made marketing and networking platform for key players in the Middle East veterinary industry, VETme 2011 serves as a must-attend event for institutions, professionals and experts that are looking for the latest technology, equipment, medicine and know-how in the veterinary field,” said Goutam Malhotra, exhibition manager, VETme 2011.

“Animal health remains a key agenda for governments across the region in light of cultural and practical considerations, creating an ongoing demand for the latest veterinary tools and expertise that will be showcased at VETme 2011.”

“Moreover, the concurrent VETme Conference 2011 will provide an exclusive opportunity to interact with international experts and other prominent personalities who will discuss issues and emerging trends in the field of imaging and diagnostics, therapy, surgery and medical treatment for small and large animals,” he added.

In the UAE alone, the government is expected to spend up to $27 million annually to promote the sport of falconry in the country, while over 5 million animals have been scheduled to be immunised in Abu Dhabi, creating ongoing demand for veterinary products and services as well as veterinary professionals from all over the world, Malhotra pointed out.

VETme 2011 expects to gather more than 2,000 buyers from all over the Middle East, providing the perfect platform to launch new products and generate immediate sales and orders for exhibitors. – TradeArabia News Service