The printer market in the UAE is set to witness new surge in demand in 2011 mainly in the multi-function printers (MFPs) sector, said an expert, citing market data.

“The UAE is currently experiencing an increased demand for more reliable and effective multi-function printers and printers that can best suit the needs of various offices, companies and enterprises," said Shinji Tada, Managing Director, Brother Gulf.

"Consumers now are on the look out for printers that can both fulfil their daily operational requirements, help cut down on costs and leave less of a carbon footprint on the environment,” he added.

MFPs will achieve a robust growth in the UAE in 2011, while the entire printer market is likewise forecast to register a positive growth this year, driven by increasing demand for home and office printing solutions, according to a report by IDC.

The report revealed that A4 Mono Laser MFPs will grow by 9.9 per cent in 2011, while Color Laser MFPs will increase by 4.9 per cent. In addition, A4 Mono Laser Printers will grow 5.4 per cent, Color Laser Printers by 16.1, and Inkjet MFPs at 5.2 per cent.

The positive growth outlook has prompted the Middle East subsidiary of Brother Japan, to implement strategic initiatives aimed to consolidate its position in the UAE's printing industry.

The company revealed that it will roll out a wide range of multi-function printers (MFPs) that have been customized for evolving requirements of customers in the region.

The new printing devices have been equipped with the specially developed Brother iPrint functionality, which enables printing of quality photos wirelessly from Apple iPhone, iPod Touch or iPad devices through selective Brother's premium Inkjet MFCs selection of Wi-Fi-enabled printers, said Tada.

"We are very upbeat about the expected growth of the UAE's printing segment, giving us the confidence to implement key strategies that can reinforce our presence in the country."

"Brother Gulf is aiming to capitalize on this growth by maintaining stronger ties with our customers and introducing different range of printers and MFCs – each one catering to specialized needs and requirements of our customers," he added

In line with its commitment to provide customers with effective and reliable print equipment, Brother Gulf has announced the release of its latest line of products.

The stylish and elegant new series lineup includes the DCP-J125, DCP-J315W, DCP-J715W, MFC-J220, MFC-J265W, MFC-J415W and MFC-J615W, said Tada.-TradeArabia News Service