International advertising agency, Grey Group, part of the WPP organisation, announced the launch of a dedicated health communications agency ‘Healthy People’ in the Middle East.

Healthy People aims to bring a new consumer focused perspective to health communications; a component of the healthcare sector which its proprietors says has previously focused on the medical profession using medical terminology.

The organisation started in Germany in 2005 as health-related brands there looked for a communications solution that offered a ‘softer’ option to the dominant jargon-laden medical communications that already existed in the market. Following the great success of this approach in Europe, expansion plans were agreed and Healthy People UAE was established.

“Health brands today can be partners in achieving health and happiness, and this is what Healthy People offers to health-related brand in the Middle East today,” said Healthy People managing director Nadim Khoury.-TradeArabia News Service