The global demand for natural and organic beauty products has been rapidly increasing, a trend also reflected in the Middle East’s beauty and cosmetics market in recent years, said the organisers of an upcoming beauty event in Dubai.

The 14th Beautyworld Middle East 2010, a leading trade show for beauty and cosmetics, will be held from June 1 to 3 at the Dubai International Convention and Exhibition Centre.

“Consumers are becoming increasingly aware of the benefits of using natural and organic products,” said Ahmed Pauwels, chief executive officer, Epoc Messe Frankfurt, organisers of Beautyworld Middle East.

“As consumer awareness over product ingredients increases so too does the search for easier and more natural beauty solutions,” he added.

It is estimated that one in three consumers in US and Europe prefer natural or organic products, showing that interest in this sector is high with continued growth expected.

Elaine O’Connell, senior show manager, said: “There has definitely been a surge in the demand for natural and organic beauty products worldwide.”

“We have also seen this trend in the Middle East region in recent years. We are expecting natural and organic products and services to be one of the key interest areas at this year’s edition of Beautyworld Middle East.”

Natural and organic cosmetics, beauty products, wellness and spa treatments and haircare products will be on display at the event, a statement said.

This year’s show will cover 24,184 sq m of exhibition space featuring over 700 exhibitors and is expected to attract in excess of 15,000 trade visitors from the region and beyond, the statement added.

The 2010 edition will also feature a series of workshops incorporating a nail competition and a hair and beauty show featuring the region’s leading hair stylists and makeup artists. – TradeArabia News Service