Al Sayer Soft Drinks Factory (ASDF) has confirmed its participation in the 13th edition of the Gulfood exhibition 2008.

“Last year, we had a fruitful participation and lots of leads, so this year we decided to re-participate again to network even farther than the region. And while looking at the graphs from previous years, it clearly indicates the rising success of this exhibition globally,” said ASDF general manager Loai Houran.

This year, we are quite confident that it will be way much better than the previous one for Magic and the best so far for the exhibition in general,” he said.

Magic natural energy will be showcasing their full product range, Magic recovery, Magic mind booster, and Magic enhanced formula, although the last two haven’t been introduced to any of the new market that Magic penetrated except for Kuwait, due to the fact that this is the where Magic’s factory is found.

“Being an exhibition targeted to the B2B sector, we decided to display the entire family in order for us to take our visitors through our intact marketing plan,” said Loai.

Besides the product range and B2B section, Magic stand is going to witness some real life entertainment, music and cocktail drinks in order for guests to fully experience the brand personality and differentiated position from the remaining saturated energy drink market.

Magic natural energy is a taurine-free functional drink with long lasting and all positive effects, the factory said.

It provides more than simply a quick burst of energy from sugar and caffeine. Magic natural energy works in two stages with a carefully balanced combination of Guarana, for a fast acting energy and Ginseng, for a long lasting energy, it added. – TradeArabia News Service