On the new role, Diab said: “I am very happy to have teamed up with L’Oreal Professional. This is a brand that represents every woman and most importantly, it is one that understands every woman’s beauty and hair needs. I am glad to have joined a long list of International stars that have collaborated with L’Oreal Professional and I hope this will be a long-term relationship."

 

Theresa Assi, the general manager of the Professional Products Division, L’Oreal Middle East said: "As a singer, actress and TV personality, Diab is one of the most recognizable pop icons in the Middle East today. Her style and individuality strongly resonate with L’Oreal Professional and we are very proud to have her as the first Arabic ambassador for the brand."

 

"She is an inspiration for all Arab women with her daring style and she constantly innovates in her looks, be it fashion, makeup, and hair," remarked Assi.

 

As per the deal, the Lebanese star will partake in several key L’Oréal Professionnel launches and media appearances, said the statement from the French cosmetics brand.

 

Maya joins the ranks of models and mega influencers Taylor Hill, Hailey Baldwin and Alexa Chung who were all named brand ambassadors for L’Oréal Professional in the last two years, it added.

 

Diab will first be the face of L’Oréal Professionnel’s hottest hair looks of the season. Every season L’Oréal Pro and Diab will collaborate to launch new hair colors inspired by her artistic character and the brand’s Parisian roots and pioneering hair-coloring brands. 

 

Cream Blond Soda is the first of these looks launched in the GCC market and partner L’Oréal Pro salons in November.-TradeArabia News Service