The US has unveiled the architectural model of its Expo 2020 pavilion, which is being designed by renowned American architect Curtis W Fentress of Colorado-based Curtis W Fentress of Fentress Architects.

The Pavilion USA 2020, a public-private partnership between the US Department of State and a private sector consortium of leading US entities, will showcase the very best of the country's cultural and commercial achievements.

The architectural model of the US Expo 2020 pavilion was unveiled at a colourful ceremony held in Dubai.

The model has been designed to project a sensation of movement, thus making the viewer feel like the building itself is in motion.

Unveiling the model, Fentress said: "Today we’re looking at an Expo that is related to mobility, movement, travel, sustainability – things that are very important to the world today. Hence, we have designed this building to be circular in form with slants fashioned to project a sensation of movement, making the viewer feel like the building itself is in motion."

“And then, once you enter the building, it opens up to what the US stands for:  We are an open, accessible country where you can live to create ideas. It showcases all the things we are doing in America: developing technology and concepts that are going to move us forward in the future," he explained.

Designing this pavilion is a tremendous responsibility -one we take very seriously- as we will be showcasing America and American ideas to over 25 million people expected to visit the Expo,” he added.

The event also saw the signing of a MoU, the first-of-its kind agreement between Pavilion USA 2020, AmCham Dubai, AmCham Abu Dhabi, and the US-UAE Business Council to promote the shared goal of engaging the private sector in a history-making US pavilion.

The Pavilion USA 2020 leadership along with Krista Pilot, VP (Corporate Affairs) for Asia, Middle East and North Africa at PepsiCo has announced that the 120-year-old New York-based company, known globally for its food and beverage products, will be a lead sponsor and Official Beverage partner of Pavilion USA 2020.

It also announced its official partnership with California-based Virgin Hyperloop One, which will premiere its Hyperloop ride experience at the US pavilion.

This marks the beginning of a multi-year global engagement campaign that will spotlight the innovations showcased at the US pavilion in preparation for its opening in October 2020, said a top official.

“This pavilion provides a unique platform for our nation to come together to showcase the very best of our cultural and commercial achievements," remarked Frederick M Bush, the chairman.

Gregory D. Houston, CEO of Pavilion USA 2020 said they were committed to the prudent and responsible management of a pavilion that engages the world with the incredible diversity and innovations that define the United States of America.”-TradeArabia News Service