Edelman UAE, a leading communications agency in the country, has announced its move to a vibrant new work space in the main building of the twoFour54 Media Zone in Abu Dhabi.

The offices will be home to the Mena headquarters of the global agency. The versatile and thoughtfully designed space provides the opportunity for ambitious growth in the capital with capacity for the Abu Dhabi-based team to double, the company said.

The design is inspired by the idea of ‘cultural villages’ - distinct neighborhoods that make up great cities, such as Soho, Wall Street and the Upper West Side in New York. Each neighborhood has its own unique personality, people and purpose - yet linked by a common thread, it said.

“We are storytellers at our core, and this space is a true reflection of the full-service communications consultancy we are today,” said Tod Donhauser, CEO, Edelman UAE. “Our teams – public relations, digital, experiential and content – each have their own characteristics yet are integrated into a greater whole in the form of Edelman – just like the ‘neighborhoods’ we’ve created in our office.

“For Edelman, the opening of this space marks a significant investment in Abu Dhabi, and a testament to the continued growth potential we see the region. As we continue to bring communications marketing to the region, create insight-driven and high-impact creative campaigns, our new space – designed to encourage creative thinking and collaborative working – enables us show up differently and solve problems for our client in more innovative and holistic ways.”

Maryam AlMheiri, CEO of Media Zone Authority and twofour54, said: “Edelman has been a valued strategic partner in the twofour54 community and has contributed greatly towards building Abu Dhabi’s reputation as a leading hub for media and entertainment. As a strategic communications consultancy, Edelman’s work has enabled the growth of many companies in the region across a range of sectors, adding greatly to the ecosystem within the media industry. twofour54 is proud to provide Edelman, since its commencement in Abu Dhabi, with the right platform to enable its growth. I am delighted that Edelman has renewed its commitment to the Capital and wish them continued success from their new headquarters within twofour54.”

In keeping with urban, yet sophisticated Edelman offices around the world, the approach in Abu Dhabi is modern and open, designed by award-winning UAE architect Pallavi Dean.

Edelman entered the region in 2009 with the opening of its first office in Abu Dhabi. Since then the agency has built an unrivalled expertise in the capital, bringing the best global communications thinking and regional experience to some of the emirate’s leading government, corporate, healthcare and financial institutions, the statement said. - TradeArabia News Service