Etisalat’s eLifeTV subscribers can now enjoy the entire MBC channel line-up including the Shahid onDemand service and a new exclusive channel.

The new channel, named ‘MBC + eLife, is a premium general entertainment channel focused on the most popular Arabic TV series and shows from MBC 1 and MBC Drama. The show timings will be set to suit the UAE prime time viewing and will be available to all eLife TV customers free of charge; eLife TV customers can find MBC + eLife on channel 150.

eLifeTV customers across the UAE will now also have access to the entire MBC line-up of popular TV channels (MBC1, MBC2, MBC3, MBC4, MBC DRAMA, MBC MAX, MBC ACTION) as well as other prime HD channels. Additionally, they will have access to three new premium channels (MBC+ Drama HD, MBC+ Variety and MBC Maser 2) along with the MBC OnDemand content service Shahid.

Shahid offers a wide range of the latest programs and TV series without commercial breaks and all OnDemand. The Arabic editions of famous international programs such as Arab Idol, The Voice, Arabs Got Talent and popular Ramadan series are all there as well. eLife TV customers will be able to enjoy the rich content of Shahid on the TV, mobile phones, tablets and other smart communication devices through the eLifeON application.

Jonathan Haysom, VP of Home Products at Etisalat said: “Today’s announcement reiterates our passion to ensure eLife TV delivers the best in entertainment from the widest variety of content providers, creators and partners. The partnership with MBC means eLife TV customers will receive unprecedented access to MBC’s award winning channel line-up to watch at home and conveniently on-the-go across the UAE with eLifeON. This experience is now exclusive to eLife TV subscribers who also enjoy the best local, regional and global entertainment on offer.”

Fadel Zahreddine, group director of Brand Management – Marketing, Branding, Digital Businesses – at MBC Group, said: “This is another milestone in the strategy that the MBC GROUP has set out on to partner with telecommunication operators to bring a complete value offering to the consumer in the UAE and beyond. This partnership shows our commitment to strengthening the collaboration between Media and Telco to enhance the whole user experience.” – TradeArabia News Service