Wego.com, a leading travel search site in the Asia Pacific and Middle East, has announced the launch of Native Advertising Solutions for mobile.

“With the continued success and popularity of Wego’s travel app across multiple platforms, including iOS, Android, iPad, and smartwatch, we are committed to further innovating our mobile business,” said Honey Mittal, vice president for Mobile at Wego.

“Our ability to connect with travellers throughout our core markets in the Middle East and Asia has elevated Wego’s travel app to the highest ranks in terms of reviews, and resulted in the app being regularly featured in both the iTunes and Google Play stores.

“We have committed to developing our mobile product considerably, while studying these markets where smartphone penetration is some of the highest in the world, and taken the next step by developing an effective and productive native advertising solution to suit,” Mittal added.

“Mobile is the new frontier for advertisers,” said Craig Hewett, co-founder and chief advertising officer at Wego. “Nothing connects advertisers with, or gets closer to travellers, than creative and relevant mobile messaging.”

“Traditionally ads were considered intrusive, and wasteful due to accidental clicks that return no value to the advertiser. Wego’s Mobile Native Ads have changed all that,” Hewett explained. “As one of the first in the region to launch, Wego’s Mobile Native Ads are embedded inside travel search results, returning relevant and highly personalised communications that have proved incredibly successful.”

“Travellers are proving increasingly responsive providing positive feedback to the ads, and early advertisers are receiving eight to ten times higher CTRs than industry standards.

“Wego’s strength in these growing mobile regions places us in the unique position to test what works best for both travellers and advertisers. Advertising, if not delivered effectively and with relevance to the user, has no value for either party,” he added.

Google studies state that 79 per cent of smartphone owners use their device to purchase goods and services, and on average, consumers check their mobile devices around 150 times per day. – TradeArabia News Service