Gulf Air appoints MaXposure to publish inflight magazine
MANAMA, April 12, 2016
Gulf Air, the national carrier of Bahrain, has appointed MaXposure Media Group, a leading corporate publishing companies in South East Asia, to publish its inflight magazine ‘Gulf Life.’
The appointment will take effect from May, said a statement.
Gulf Life is a bilingual (English and Arabic) monthly magazine catering to each and every passenger travelling by Gulf Air across the world, it said.
It will contain a wide-ranging mix of features relating to Gulf Air’s global destinations, with a particular emphasis on the Gulf and Middle East region.
Maher Salman Al Musallam, acting chief executive officer, said: “I am delighted to see MaXposure Media Group take on this role, bringing with them a wealth of experience that can only benefit the Gulf Life brand – leading its growth and continued appeal to our valued readers.”
Prakash Johari, managing director and CEO, MaXposure, said: “It's a very proud moment for all of us at MaXposure and we thank Gulf Air for entrusting us with this role in support of their prestigious, award-winning magazine. Gulf Air is a major international carrier serving 39 cities in 22 countries, spanning three continents.
“The airline operates one of the largest networks in the Middle East, with double daily flights to over 10 regional cities. As such, Gulf Life magazine has significant strategic importance within the MaXposure portfolio of magazines with the potential to reach an immensely broad readership base.” - TradeArabia News Service
