Xerox Emirates, a market leader in technology, document management and consulting services, plans to back innovation in the printing industry with its participation at an upcoming trade show in Dubai, UAE.

 

The Sign & Graphics Imaging (SGI) Dubai 2016 trade show will run from January 10 to 12 at the Dubai World Trade Center.

 

The show expects to host more than 10,000 visitors from the Middle East and North Africa (Mena) region, mainly from signage, digital signage, retail signage solutions, outdoor media, screen and digital printing industries and presents high business potential, said a statement.

 

It is planning to kick start the business year at the show by offering signage and wide format printing users opportunities to also expand into short format digital presses with unique and innovative offerings and solutions, it said.

 

Andrew Horne, general manager, said: “We believe industry events such as SGI are key for us. Such an event presents a great opportunity for us to engage with our current and potential customers as well as reiterate our leadership positioning in the market. 

 

"We intend to make a clear statement to the market about where we think this industry is headed and why partnering with Xerox Emirates is the best way to capitalize in this changing competitive dynamic.”

 

Xerox Emirates will be showcasing its large format and short format digital presses at the exhibition along with tools and solutions that enable higher digital ROI. 

 

The company will run live demonstrations of its Xerox Color 1000i Press with gold and silver inks printing capability, Xerox Wide Format IJP 2000, Xerox Versant 80 Press; complemented by XMPIE Solutions and Business Development Services.

 

“Quality printing equipment will only add value to the business and overall performance when supplemented by meaningful service support. At Xerox Emirates we offer a complete 360 degree approach when it comes to hardware, as we believe workflow solutions, analyst services and customer support with business development services are equally important for our clients, so they can focus more on their core business,” Horne added. - TradeArabia News Service