The Middle East’s hospitality sector is among the world’s fastest-growing audiovisual markets thanks to the increasingly technology savvy tourist, according to industry experts.

In the audiovisual market, the hospitality sector is among the fastest-growing in the Middle East and Africa, and is set to grow by 66 per cent from $282 million in 2012 to $469 million in 2016, according to a report from InfoComm International.

The data was revealed ahead of InfoComm MEA 2014, a trade exhibition and summit on the audiovisual market which will be held from October 13 to 16, co-located at Gitex Technology Week 2014 at the Dubai World Trade Centre in Dubai, UAE.

InfoComm International also revealed that the Middle East and Africa is one of the world’s fastest-growing audiovisual markets, set to reach $4.63 billion by 2016.

“From boutique hotels to large-scale resorts, the Middle East’s hospitality sector requires holistic audio-visual solutions to differentiate themselves from competition, and attract both leisure and business guests,” said Elie Khairallah, technical director of Dubai-based Venuetech.

Audiovisual technology like lighting, sound, signage, and use of mobile devices is impacting every aspect of the hospitality sector – to make destination dining, and enhance the guest experience in the entertainment sector across concerts, performances, and live events.

“Technology is evolving every day and we share a common passion for advanced technology to create an interactive and engaging experience through our 2014 dynamic commercial display line-up,” said Kevin Cha – MEA president, LG Electronics. “Our display solutions are giving businesses new ways to communicate with their audience and as the digital world rapidly evolves, it is important that hardware optimizes the user experience and enhance those platforms across various verticals such as hospitality, retail, education to name a few”.

Organised by InfoComm Asia and the Dubai World Trade Centre, InfoComm MEA 2014 will host more than 200 manufacturers and suppliers from 30 countries. Visitors can see a multitude of the latest technology solutions, including audiovisual, public address, command and control, digital signage, interactive touch screen, imaging and simulation, multimedia presentation, and security. -TradeArabia News Service