Arab singing sensation Yara has been named as the first-ever regional face of Braun Hair Care, a subsidiary of Procter & Gamble (P&G).

Beirut-born Yara is considered one of the best singers and show artists of the new generation thanks to her enchanting voice and amazing performances.

Renowned for her enchanting voice, elegant style, and captivating beauty, Yara will be the regional brand ambassador for Satin Hair 7 straightener and brush.

Yara has garnered an enviable fan base across the region, with her healthy and shiny locks adding a crowning glory to her talent, said a statement from P&G.

As the regional ambassador of Satin Hair 7 straightener and brush, Yara will give women the green light to experiment more with their style, safe in the knowledge that their hair is protected from damage.

Commenting on the news, celebrity and Braun hair stylist, Sascha Breuer said: “Yara is the perfect choice to represent Braun in the Middle East. This season it’s all about beautifully conditioned hair with a glossy finish, and Yara truly embodies this look.”
 
Beaming with excitement, Yara spoke about her role as Braun’s Beauty Ambassador: “It is an honor to represent a brand that I have grown-up with. From my mother’s kitchen to my dressing table, Braun has been a brand that has stood the test of time."

"I am extremely excited to be champion healthy styling with Braun Satin Hair 7 brush and straightener,” she added.-TradeArabia News Service