Dubai’s Mall of the Emirates, the region's first shopping resort and flagship luxury destination, will launch its much-awaited annual fashion event `World of Fashion', from October 11 – 15.

Style savvy visitors will be treated to the sixth edition’s schedule of events which includes an exclusive appearance from world-famous beauty influencer Huda Kattan; international style and fashion bloggers Aimee Song and Sazan Hendrix; the first Simply Stylist international conference in the region; much anticipated runway shows showcasing global luxury brands; ‘House of Bazaar’ lifestyle pop up experience, among many more fashion themed events and exclusive luxury offerings.

Majid Al Futtaim’s flagship luxury destination is the gateway to style and beauty revealing the latest collections from the world’s leading fashion houses. Celebrating Autumn/Winter ’16 collections shown in Paris, London, Milan and New York, the mall’s schedule of events will highlight key seasonal trends including zesty colour palettes, rich velvets, pinstripe suiting, grey plaid, metal detailing as well as statement accessories and more.

World of Fashion 2016 will feature a series of exclusive events:

House of Bazaar, October 11 -15

After a celebrated introduction in 2015, World of Fashion will feature the unique House of Bazaar experience for a second year. Visitors are invited to enter a beautiful pop up house installation and fully immerse themselves into a guided journey of fashion, design, beauty and art. Inside the most fashionable residence in town, the carefully curated, distinct rooms are home to leading industry experts whom offer guests an insightful and inspirational look into their creative space.

Exclusive Q&A session with Huda Kattan, October 12

Sure to be a hugely popular event, Mall of the Emirates is hosting a Q&A session with global beauty influencer and entrepreneur Huda Kattan, who will be sharing her famous tips for flawless looks as well as anecdotes on her incredible journey that lead her to build a beauty empire, at the mall’s Central Galleria on October 12, from 8 to 9pm.

Simply Stylist with Aimee Song and Sazan Hendrix, October 13

Coming to the region for the first time exclusively at Mall of the Emirates ‘Simply Stylist’ Do What You Love Fashion and Beauty Conference from Los Angeles, is designed to connect career-minded fashion followers and beauty lovers with experts in their field. The conference will be especially helpful for people keen to build their social media profiles, budding bloggers with editorial aspirations, or anyone with styling ambitions. Headlining the Simply Stylist panel are leading US bloggers Aimee Song and Sazan Hendrix along with other international and regional insiders.

“World of Fashion has evolved over six years to become one of the most anticipated events on Dubai’s fashion calendar,” said Hussain Moosa, associate director for Mall of the Emirates.

“Following our vision of creating great moments for everyone, everyday, we have curated a rich programme for Autumn/Winter ‘16 that has all the trademarks of Mall of the Emirates as the home of fashion and luxury including first time experiences, international guest appearances, runway shows from the world’s leading fashion houses and luxury offerings. It is with great excitement that we open our doors to an exciting month of style events celebrating the season.”

Throughout the Autumn/Winter ‘16 campaign, until October 31, mall visitors shopping in participating fashion stores will have the opportunity to win Dh10,000 ($2,720) every day. What’s more at the end of the A/W ’16 campaign, a special ‘great moments prize’ worth Dh50,000 will be awarded to one lucky shopper. – TradeArabia News Service