Rolls-Royce Motor Cars posted another record-breaking year of sales in the Middle East last year, with a 4 per cent growth in overall sales.

The region maintained its position as the second largest in the world for the brand, representing around a quarter of its worldwide volumes.

Globally, 3,785 cars were delivered to customers in 2015, the second highest sales in the marque’s 112-year history.

Abu Dhabi was the best-selling dealership for Rolls-Royce Motor Cars for the third consecutive year, with Abu Dhabi Motors being one of the four Middle East dealerships in the top five globally along with Saudi Arabia (Mohamed Yousuf Naghi Motors), Dubai (AGMC) and Doha (Rolls-Royce Motor Cars Doha).

The UAE was the second largest markets in the world for Rolls-Royce in 2015, while Saudi Arabia took the fifth position.

The latter reported record sales, growing an impressive 21% along with Oman (11%) and Kuwait (6%).

Sales were driven by strong orders for Ghost and Wraith in all regions, while the Phantom remains the company’s pinnacle product globally. In 2015, Rolls-Royce once again sold more cars in the €200,000 ($218,428) net segment in the Middle East region than any other manufacturer, maintaining a position it has held unchallenged over the last decade, a statement said.

The Middle East took also pole position in Bespoke commissioning. The ability to personalise almost every aspect of their car remains a principal, and growing, attraction for customers.

Through its Bespoke Collection cars - Wraith Inspired by Film, Fashion & Music, and Phantom Limelight - and unique regional creations such as Phantom Coupe Tiger, Ghost Golf and the Nautical and Suhail collections, Rolls Royce further cemented its position as the world’s pre-eminent creator of truly individual motor cars.

In September, the company announced its new drophead, Dawn– a technical and aesthetic tour de force and the first Rolls-Royce model to be launched digitally. The order book for Dawn has smashed all previous records and the first customers will take delivery of their cars in the second quarter of 2016, it said.

Brett Soso, regional director of Rolls-Royce Motor Cars in Middle East, Africa, Central Asia and South America, said: “We are proud to achieve such vibrant success in what has been an uncertain environment at times. Our dominance in the Ultra-Luxury segment is testament both to the resilience of our customers as entrepreneurs and wealth generators in the economy, and to the expertise of our dealer partners in each market who continue to invest in the brand to take it to new levels of success.”

He added: “The Middle East region hosts four of the world’s most successful dealerships, the world’s biggest Rolls-Royce showroom in Abu Dhabi, the brand’s most advanced Aftersales Centre in Dubai, and has the highest Bespoke content globally. We remain confident in the growth and potential of the region and look forward to adding further benchmarks in the coming year.” - TradeArabia News Service