IDeaS, a SAS company and the world’s leading provider of hospitality revenue management software and services, has partnered with Al Habtoor Palace in Dubai to deploy IDeaS’ G3 Revenue Management System (RMS).

 

Flagship of the Al Habtoor City Hotel Collection, Al Habtoor Palace, member of the Legend Collection, Preferred Hotels & Resorts, is situated in the heart of Dubai on the banks of the Dubai Water Canal. The Beaux-Arts-inspired property - an ode to the great palaces and hotels of Europe - features 182 luxurious guest rooms and 52 signature suites, refined dining experiences, and the award-winning Silk Spa.

 

The rollout of IDeaS G3 RMS will enable the hotel team to further optimise its revenue management practices backed by advanced technology. Benefits of the partnership include: 

 

Advanced Demand Forecasting: Powered by SAS High Performance Analytics, G3 RMS effortlessly delivers precise, real-time demand forecasting at the room type and rate code level. This accurate and timely forecasting is critical for Al Habtoor Palace as they operate in a highly competitive luxury market that requires a proactive approach to capture the most profitable market demand. 

 

Dynamic Pricing and Inventory Controls: Derived from demand forecasts, G3 RMS automatically recommends revenue maximising decisions regarding pricing, rate availability, and overbooking to optimise RevPAR. This ensures Al Habtoor’s ability to quickly and effectively adapt to shifting market conditions. 

 

Enhanced Strategic Insights: The What-if Analysis feature within G3 RMS supplies Al Habtoor Palace’s revenue management team with a powerful real-time simulation tool for testing multiple demand scenarios or strategic decisions, such as inventory changes, and understand their effects on demand, occupancy, and revenue.

 

Maximise commercial results

Ibrahim Saba, Principal Sales Director EMEA, IDeaS, said: “We are delighted to work with the team at Al Habtoor Palace and to be their partner of choice. We’re confident this investment will further elevate their revenue management capabilities, help them achieve their strategic objectives, and maximise their commercial results. 

 

Stefan Radstrom, Complex General Manager,  Al Habtoor City, said: “We’re pleased to add G3 RMS to our revenue team’s toolkit. We’re in a fiercely competitive and fast-changing luxury market, and we believe this investment will play a critical role in ensuring Al Habtoor Palace is efficiently maximising its revenue opportunities.” 

 

The implementation of IDeaS G3 RMS at Al Habtoor City is currently under way. This partnership reflects IDeaS’ renewed focus on serving the Middle East’s rapidly growing hospitality sector. The company, which has been operating in the Middle East for over 20 years, now services 130,000+ rooms in the region.--TradeArabia News Service