Interactive Intelligence Group (Inin), a global IT solutions provider, has signed a partnership agreement with Awal IT Services, a subsidiary of Saudi Telecom Company (STC), which makes Awal an ‘Elite’ partner for Saudi Arabia.

As per the terms of the agreement, Awal will sell, implement and service Interactive Intelligence’s contact center, unified communications, and business process automation software and solutions portfolio across all market segments and verticals in Saudi Arabia.

Awal is a customer-centric company supporting large business organizations as well as government institutions to design, build, and manage flexible, scalable, and secure information infrastructure environments in a way that delivers tangible business outcomes to Awal clients.

The company is a part of STC Group’s expansion strategy to fill the gap between connectivity infrastructure and IT services infrastructure.

The demand for contact center, unified communications and IP telephony solutions has been growing rapidly in Saudi Arabia and this trend is expected to continue in the next few years.

“Interactive Intelligence is highly committed to the Saudi market and is continuously looking for strong partners that can help grow our business in the region - partners who have strong local presence, wide market coverage and high level skills and expertise. We are very pleased to partner with the company and look forward to working closely with them,” said Safwat Alshawaf, territory manager, Saudi Arabia at Interactive Intelligence. – TradeArabia News Service