The Dubai edition of China Homelife Exhibition this month will conduct a conference on the opportunities to buy and build factories locally and highlight the effectiveness of franchising.

The event will take place from December 11 to 13, at the Dubai Exhibition and Convention Centre.

Scheduled on day two of the exhibition, the China Franchise and Factory Solutions Forum will have key representatives from China who will be speaking and presenting case studies on both topics, said a statement.

Karl Liu, chairman and chief executive officer of Guangdong BFC Technology, said moving on the path to China’s manufacturing 2025 strategy, the company will demonstrate its holistic equipment solutions and export and financial support services.

The company will focus on its 360-degree approach to machinery and production line solutions, technology integration systems as well as supplier resources which tackle the specific requirements of customers across the world in a wide range of manufacturing sectors, he added.

Also present at the conference will be Leon Zhu, general manager, overseas business of DE&E Appliances, which specialises in high-end kitchen appliances; and Feng Jili, founder and chairman Morakot Electric Manufacturing Co, known for its electric bikes.

The Middle East is high on their geographical growth strategy and they are focusing their efforts into entering the region through possible joint ventures to manufacture locally, a statement said.

In July 2018, on invitation from UAE President HH Sheikh Khalifa bin Zayed Al Nahyan, Chinese President Xi Jinping visited the UAE and a strategic partnership was established that covers several areas including political, economic, technology, education, renewable energy and water, as well as cultural ties.

According to the Ministry of Economy report, trade exchange between UAE and China in 2017 grew 15.1 per cent over 2016.

Non-oil foreign trade exchange between the UAE and China rose to Dh195.8 billion ($53.304 billion) in 2017 compared to Dh169 billion ($46.008 billion) in 2016.

Binu Pillai, chief operating officer, MEOrient Foreign Trade, said: “The Middle East is now forming a vital part of China’s trade strategy. As the largest China sourcing platform for the region, we are committed to raising the expectations of exhibitors and our visitors.”

“The inclusion of specialised conferences this year enables us to highlight some of the trending topics such as manufacturing and franchising with highly qualified speakers,” said Pillai.

“Emphasis will be laid on the technical, quality as well as the after sales levels that the Chinese companies are bringing to the table. We are certain that these interactions will pave the way for more companies starting businesses locally with the knowledge and experience in their sectors,” Pillai added. – TradeArabia News Service