Japan-based Nikon, a leading innovators in camera equipment, recently unveiled its most-awaited full-frame mirrorless Z series.

Perfected for capturing state-of-art images, Nikon Z7 and Z6 with its complete silent operation, is sure to appeal to all photographers, said a statement from the company.

Launched with much fanfare at Za’abeel Studio in Dubai, UAE, the Nikon Z series saw a grand gathering celebrating the finest engineering in the photography landscape, it said.

Narendra Menon, managing director, Nikon Middle East, said: “The Z series is a product of great research and thought. We wanted to create a product that would become an ally and work as diligently as our photographers do.”

“Z series has been designed to give photographers an ease in operation with the finest that Nikon has to offer in camera technology,” he said.

“The buyers of Z series will have an advantage with Nikon Premier Member program (NPM), getting a chance to explore the excellent optical output facilitated by the entire Z series. Through NPM programme the possessors of mirrorless Z series will be able to explore our finest engineering under the supervision of our company’s trained photographers at the photography excursions,” he added.

On the launch, Marsel van Oosten, a renowned nature and wildlife photographer, said: “The Z7 is exactly what I’ve been waiting for. With a beefy grip and Nikon’s famous ergonomics, the camera feels familiar and well-balanced.”

“It’s compact and lightweight, and the image quality rivals that of my DSLRs - and more: the new S-lenses offer amazing edge to edge sharpness. For all my landscape trips or whenever space and weight come at a premium, the Z7 will be in my camera bag,” he added.

Stephen Segal, a celebrated fashion photographer, said: “The new additions to the company’s already impressive lineup are a true testament to the company’s commitment to photographers and the pursuit of innovative relevant technology.”

“As a traveling fashion and wedding photographer it is imperative to have a camera that is versatile, light weight, portable, durable, fast and has the quality to back it up. This range ticks off all those check boxes. What more could you ask for,” he added.

In the opening remarks, Ali Essa, personal photographer of HH Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, Crown Prince of Dubai and chairman of Dubai Executive Council and owner of Za’abeel Studio, said: “The mirrorless cameras are inherently more convenient owing to their size and weight.”

“When we factor in Nikon’s cutting-edge engineering, we have a winner in our hands. The company gets the formula for convenience and quality with these additions. They will no doubt become the medium for great works of art,” he added. – TradeArabia News Service