Barco, a global technology company based in Belgium, has announced the appointment of Ramzi Itani as its new Vice President for the Middle East and Africa (MEA) operations.

An industry veteran, Itani brings with him a wealth of experience spanning more than 25 years in high-profile leadership positions in the IT industry.

In his new role, he will be responsible for developing and accelerating Barco’s enterprise, entertainment and healthcare client bases, to strengthen and expand its regional presence, said a statement from the Belgian firm.

Earlier in his career, Itani had held several leadership roles in sales, marketing and channels in companies such as 3M, Imation, Microsoft, Cisco, Symantec, Veritas, Riverbed and McAfee.

With a proven track record in effective channel management, his strength lies in addressing the challenges that the channel community faces in emerging markets and mid-sized growth countries, it stated.

On his new role, Itani said: "I am delighted to join Barco, a global visualization pioneer that has shown significant growth in the region, despite the formidable competition and volatility of our industry."

"The MEA region is considered a high-growth market for Barco and I am excited at the opportunity to lead expansion efforts in the region," he stated.

Itani has been recognised as one of the Top 50 channel sales executives in the region by Channel Middle East Magazine. He earned a Master of Business Administration degree from the University of Leicester in the UK, with a focus on marketing.

Barco designs technology to enable bright outcomes around the world with focus on three core markets: Enterprise (from meeting and control rooms to corporate spaces), Healthcare (from the radiology department to the operating room), and Entertainment (from movie theaters to live events and attractions).-TradeArabia News Service