TP-Link Technologies Co Ltd, a global provider of SOHO, server message block (SMB) networking products and wireless LAN solutions, has urged its channel partners serving the SMB space to specialise and develop some domain expertise in order to differentiate themselves in this market segment.

The call was made at the second annual “ConneXions” Partner Meet 2017 held earlier this month in Dubai, UAE, where the networking vendor outlined its SMB strategy and new products for channel partners serving small businesses in the Middle East and Africa, said a statement from the company.

According to the vendor which manufactures a broad range of products targeted at the consumer, Soho and SMB markets, including wireless solutions, ADSL, routers, switches, IP cameras, powerline adapters, print servers, media converters, network adapters and smartphones, the SMB segment is the most sought-after market in the Middle East and it’s important that partners develop some domain know-how on how to serve customers in this space.

The vendor said demand for high performing business networking solutions is increasing in the SMB sector across the Middle East hence TP-Link wants partners to develop some specialisation in this important market sector.

TP-Link’s SMB and business line products include JetStream Switches, Auranet Business WiFi, Pharos Wireless Broadband and SafeStream Router range.

Dia Hamdan, regional marketing manager, TP-Link MEA FZE, said the market conditions maybe challenging at the moment in the region, but the future of the regional networking industry is bright.

Hamdan said that for the regional economy to thrive, SMBs in the various industries need to be supported with superb technology solutions and continuous business innovation.

“That’s why at our company we believe that for the Middle East to have sustainable economic growth and development, a vibrant SMB market needs to be allowed to thrive,” he added.

He further noted that TP-Link wants to see its channel partners in Middle East and Africa (MEA) take advantage of the many opportunities and business needs that small businesses seek in the networking and wireless LAN space to enhance connectivity and optimise their networks in order to boost productivity, said a statement.

“We believe we have the products, solutions and team to support the growth of our SMB offerings and to ensure that our partners thrive in the market with our solutions,” Hamdan concluded. – TradeArabia News Service