Abu Dhabi Tourism and Culture Authority (TCA Abu Dhabi) has tied up with the Abu Dhabi Farmers’ Services Centre (ADFSC) in a campaign to encourage the hospitality sector to use local produce in its food and beverage (f&b) offerings.

ADFSC, a government education and extension resource for 24,000 farmers in the emirate, provides technical and operational support services to Abu Dhabi farmers to help them grow and market their produce.

The campaign was rolled out at a recent meeting in Al Ain, briefing f&b professionals from 14 hotels throughout the emirate on the wide range of local produce available under ADFSC’s ‘Local Harvest’ brand, which represents 42 product lines ranging from fruit, vegetables, meat, poultry, honey and dates.

“We want to highlight the diversity and dynamism of local produce amongst f&b professionals. By bringing supplier and buyer together, we can help the emirate’s f&b sector deliver the freshest of product – from farm to table – to their guests and heighten the tourism industry’s quality delivery,” said Mansoor Mohammad Al Ali, special contracts unit head, ADFSC.

“Moreover, all Local Harvest products are grown and raised with respect for food safety, the environment and worker well-being. In addition, field-to-consumer traceability guarantees knowledge of the source of all products guaranteeing that it is the freshest, safest and most consistent produce available,” Al Ali said. – TradeArabia News Service