Dubai Aluminium (Dubal) is leveraging its strategic sponsorship of this year’s Water Energy Technology and Environment Exhibition (Wetex 2013”) to showcase its efficiency-improvement efforts which target optimised consumption of energy and water through technological innovation.

A must-attend event on the calendar of power, water, environment, oil & gas and energy companies from the world and the region, Wetex runs till April 17 at .

The expo was officially opened on Monday by Sheikh Ahmed Bin Saeed Al Maktoum, the president of Dubai Civil Aviation, chairman of Emirates Airline Group and also the Dubai Supreme Council of Energy.i

The focus of this year's Wetex is on the advanced technologies in the areas of energy (i.e. fossil fuel, nuclear, renewable, power generation, smart grids, efficiency, conservation); water (i.e. management, treatment, desalination, utilities); and environment (i.e. waste management, green buildings and carbon dioxide reduction solutions).

Accordingly, the Dubal stand at the expo highlights the corporation’s leading in-house developed DX and DX+ reduction cell technologies that not only boost productivity but also reduce the impact of its smelter operations on the environment through improved energy efficiency and minimised emission levels.

Dr Maryam Mohammad Al Jallaf Al Qubaisi, the senior manager process control potrooms & cell lining, welcomed Sheikh Ahmed to the Dubal stand where he was given a glimpse into the corporation's innovative technology and new solutions.

The spotlight is also being shone on Dubal's commitment to energy conservation, specifically the fuel-efficiency enabled by the unique cogeneration configuration of the company's captive 2,350 MW power station and its energy-saving successes achieved through implementing a combination of the initiatives mandated by the Dubai Supreme Council of Energy in terms of Dubai's 2030 energy conservation strategy.

With a hot metal production capacity in excess of one million metric tonnes per year, Dubal's Jebel Ali complex is the largest in the Middle East.-TradeArabia News Service