The global market for stationery products are upbeat and will be worth $155.4 billion by 2015, said a new report by Global Industry Analysts, a leading research organisation.

Dubai-based Epoc Messe Frankfurt, leading trade show and conference organiser, said that it intends to fully tap this market at the upcoming Paperworld Middle East, a tailor-made networking platform for the office and paper products industry.

Paperworld Middle East will run from March 7 to 9 at the Dubai International Convention and Exhibition Centre, making its debut in the region.

“The current growth in the stationery and office product market is driven by the rise in demand for computer stationery and both home and office stationery products,” said Ahmed Pauwels, chief executive officer of Epoc Messe Frankfurt.

“These categories have grown thanks to the increasing use of computers in the work and home environments, especially while the completely paperless work environment has yet to evolve,” he added.

Demand for stationery products is the greatest in the North American and European markets, though the Asia-Pacific region is on a high-growth path too, riding on the rapid growth of economies in that region. The region is expected to grow at a CAGR of 3.4 per cent until 2015.

The greeting card industry is amongst the quickest growing in the paper stationery products sector. Despite the burgeoning of e-mail communications, demand for greeting cards for all sorts of special occasions like birthdays, anniversaries and various festivals continue to register impressive growth. The market for greeting cards is set to outpace the rest of the industry with the highest CAGR in the sector.

Paperworld Middle East will feature a range of manufacturers and suppliers of stationery products including international leaders Hallmark and Archies. – TradeArabia News Service