Sehteq, a leading medical tourism facilitator, has invested in Dubai-based start-up Udenz, a web and mobile platform that enables patients to search, compare and book dental appointments in a bid to promote Dubai as a dental tourism hub.

The announcement coincides as part of a much larger pre-series A[IS1] round that Udenz is currently raising which includes an equity crowdfunding campaign with multi-regulated platform Eureeca, in which the dental platform is targeting Dh1 million ($272,000) in investment. Sehteq has committed a larger amount to Udenz over multiple milestones, a statement said.

Sehteq’s investment in Udenz is in line with the vision of Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, Crown Prince of Dubai ‎ and chairman of Executive Council, to launch Dubai as a “Global Destination for Medical Tourism” in 2016. The initiative has a target of over 500,000 international medical tourists by 2020.

“Udenz is a hyper-growth startup and has tripled their network of dentist over the past few months. Today, Udenz lists more than 2,000 verified dentists in the region,” said Dr Saif Al Jaibeji, co-founder of Sehteq.

Udenz was listed by Forbes Magazine among 50 startups to watch in UAE in 2016, and the company acquired 60,000 users from Dubai and the GCC since the launch of its mobile app and more than 10 thousand searches on its website.
 
“This investment will help us to continue our growth path and introduce new revenue streams from dental tourism packages based on Sehteq’s successful diagnostic and surgical treatment packages,” said Dr Hisham Safadi, Udenz’s founder and CEO. “Sehteq is global award winner having been named as the best medical tourism facilitator exceeding 5,000 referrals.”
 
“All of Sehteq’s medical tourism packages sell very well to corporate buyers, including government and insurance companies, and also to individual patients, and we are confident this partnership will bring the Sehteq know-how to Udenz and reflect positively on our growth moving forward,” added Manoj Aheeray, Udenz’s Co-Founder.
 
Sehteq and Udenz have launched dental and medical tourism packages under the hashtag #smilenolz which is a combination of Emirati Arabic and English meaning “let’s go smile”. The campaign will cover new end-to-end smile (dental and cosmetic) medical tourism packages available for Udenz users at a fixed, highly discounted rate. The packages include travel and accommodation in order to make it affordable for more people to have the perfect smile and spread happiness. – TradeArabia News Service