Parents in UAE showed their support to the region’s latest Pampers-Unicef ‘1 pack=1 vaccine’ by over achieving the one million vaccine target set in July for this six-month campaign.

The campaign ran in collaboration with Majid al Futtaim Carrefour (MAF Carrefour) and Procter & Gamble (P&G), and aimed to eradicate maternal and newborn tetanus worldwide, said a statement.

It offered consumers a simple way to contribute to the cause. On the purchase of every specially marked pack by Carrefour shoppers of leading P&G brand including Always, Ariel, Crest, Downy, Fairy, Gillette, Head & Shoulders, Herbal Essences, Koleston, Olay, Oral B, Pampers, Pantene, Tide and Wella, P&G would donate the cost of one tetanus vaccine.

Dr Ibrahim El Ziq, Unicef Gulf area representative, said: “Every nine minutes a baby dies from maternal and newborn tetanus, especially in developing countries where mothers do not have access to local healthcare.

“This disease is easily treatable, and we will continue to work together with our partners including P&G and Majid al Futtaim Carrefour to give each and every one of the 130 million women who are still vulnerable the chance to have a baby free from this deadly disease.”

In the UAE, P&G and Majid al Futtaim Carrefour have stepped up their support for the region’s latest Pampers-Unicef campaign by partnering together to promote the dangers highlighted by the disease as well as give consumers a chance to contribute by purchasing select products.

Both P&G and Majid Al Futtaim Carrefour had agreed to a target of one million vaccines this year, a ten-fold increase on the 100,000 vaccines raised last year.

Stephane Joly, vice president - Sourcing and Marketing at MAF Carrefour, said: “There’s nothing more important and precious to a parent than the health and well being of their child.

“We believe that our consumers care about good causes such as the Pampers-Unicef initiative, and that they want to support a campaign that has helped to save millions of lives. The reaction of our shopper to this latest campaign to raise one million vaccines has been tremendous, and we’re delighted to have been able to cross the target we set for ourselves.” - TradeArabia News Service